Welcome to Ideation People
Helping You Find, Convert, and Retain Your Ideal Customers
Digital strategy is the art of leveraging technology to optimize your business performance, resilience, and agility. It guides you to adopt the best technological solutions and get ready for the digital era. By implementing a digital strategy, you can benefit from enhanced customer engagement, accelerated business development, better management decisions, increased market share, and higher revenues.
360° Digital Strategy
About
Ideation People: Innovating with you.
Our four-step digital transformation process: Evaluate, Strategise, Execute, and Measure.
We Evaluate
To ensure that your project objectives are well-defined and achievable, we will:
Work with you to:
Identify and clarify your goals, expectations, scope, and constraints. Analyze your current situation, challenges, opportunities, and competitors.
Use methods and tools like:
Interviews, surveys, SWOT analysis, and benchmarking.
Define:
The problem statement and the success criteria for the project.
We Strategise
To develop a digital transformation strategy that is tailored to your specific needs, we will:
Work with you to:
Identify and prioritize your digital transformation objectives. Design a digital solution mix that aligns with your business goals, needs, and capabilities.
Help you to:
Select and integrate the best digital solutions and tools for your project.
We Execute
To execute your digital transformation strategy and achieve your desired outcomes, we will:
Implement the best technological solutions and tools
to optimize your business performance, resilience, and agility.
Monitor and manage
any issues or risks that may arise, and communicate with you regularly on the progress and status of the project.
Use methods and tools
like dashboards, reports, and meetings to keep you informed and updated on any changes or adjustments that may be needed.
We Measure
To ensure that your digital transformation project is successful, we will:
Evaluate
the results and outcomes of the project against the success criteria and KPIs that we agreed upon.
Collect and analyze
data and information using methods and tools like surveys, interviews, and analytics.
Compare and contrast
the results and outcomes with the expected results and outcomes.
Collect feedback
and lessons learned from you and other stakeholders for future improvement and optimization.
Celebrate
the achievements and success of the project with you.
Why work with us
We offer robust marketing experience, comprehensive and unbiased consulting service, single point of contact for the entire project lifecycle, and open and honest communication style.
- Robust marketing experience: 20+ years in marketing with 10+ years in Technical SEO, Social Media, and Performance Marketing. Worked with diverse industries and used the latest tools and techniques for optimal ROI.
- Comprehensive and unbiased consulting service: Address challenges and opportunities from various angles and deliver value-added outcomes aligned with business goals.
- Single point of contact for the entire project lifecycle: Manage the project from start to finish with quality and efficiency. Reduce costs, risks, and delays.
- Open and honest communication style: Communicate openly and honestly with all stakeholders and secure their support and approval. Share project plan, timeline, budget, and milestones.
Services
Ideation, strategy, execution: We've got you covered.
Branding & Communications
Design and develop your website, logo, slogan, and other visual elements that reflect your brand identity and value proposition.
Communicate effectively and efficiently with your internal and external stakeholders using digital channels and platforms. Create and distribute engaging and relevant content across different media formats, such as text, images, videos, podcasts, etc.
Use chatbots, voice assistants, and other conversational technologies to provide personalized and interactive communication experiences. Manage your online reputation and reviews, and handle any crisis or negative feedback.
Performance Marketing
Create and execute digital marketing campaigns that reach and attract your potential customers.
Use social media, email, mobile, and other digital marketing tools and techniques to build and nurture relationships with your existing customers.
Measure and optimize your digital marketing performance and outcomes using analytics and insights.
Use performance marketing, our ROAS (Return on Ad Spend) and ROI (Return on Investment) driven strategy, to ensure that you get the best value and results from your digital marketing budget.
eCommerce
Design and develop your e-commerce website or app, or integrate with existing e-commerce platforms or marketplaces.
Manage your inventory, orders, payments, shipping, returns, and customer service using digital solutions and tools.
Use digital technologies to enhance your customer experience and satisfaction. Assist traditional business to enable digital commerce or a new brand to start selling on e-commerce directly backed by our go-to-market strategies and support with technology.
Assist with innovation for exponential growth by exploring new markets, products, services, or business models using digital solutions and tools.
Software Automation
Identify and map out your business processes, analyze their efficiency and effectiveness, and identify the areas that need automation or improvement.
Select and implement the best digital solutions and tools for your business processes, such as workflow automation, robotic process automation, artificial intelligence, etc. Monitor and optimize your business process performance and outcomes using analytics and insights.
Assist in the choice of scalable and sustainable technology most suitable for business purpose.
Digital Strategy
Digital strategy is more than just tech. It's using tech to achieve your goals, understand customers, competitors, and trends, and stand out from the crowd. We help businesses of all sizes develop and implement digital strategies that work.
Here are some of the benefits of implementing a digital strategy:
Enhanced customer engagement: Help you create more personalized and engaging experiences for your customers. This can lead to increased customer loyalty and satisfaction.
Accelerated business development: Help you reach new customers, expand into new markets, and develop new products and services.
Better management decisions: Provide you with real-time data and insights that can help you make better decisions about your business.
Increased market share: Differentiate yourself from the competition, you can increase your market share and grow your business.
Higher revenues: Increase your sales and profits by making it easier for customers to buy from you and by providing them with a better experience.
Manufacturing Solutions
ERP (Enterprise Resource Planning) to manage your resources, operations, and finances.
Project management to plan, execute, and monitor your NPD/APQP and ECM projects.
Real-time monitoring to track and control your production processes and equipment.
Traceability to track and verify the origin, history, and quality of your products.
Industry 4.0 readiness to adopt the latest technologies and trends in manufacturing, such as IoT (Internet of Things), cloud computing, big data, etc.
Clients
Feathers in our cap across 2 decades.
Taj Group of Hotels
Tata Sons Limited
Tata Motors
Orange
Tata Docomo
BKT - Balkrishna Tyres
Siyaram's
Standard Chartered
ICICI Bank
Bharat Diamond Bourse
Crompton Greaves
Godrej
Team
We're passionate about innovation, and we're here to help you succeed.
Falgun Mistry
Techno-Commercial Professional
15+ Years in Digital
Ashok Lalla
Digital Strategy Advisor
25+ years in Digital
Dr. Rajesh Kutty
Business Reform Advisor
20+ years in Management
Phani Bhushan
Management Reform Advisor
IIT Kharagpur
Anish Bhatt
Training & Development Advisor
Skill Development Expert
Gaurav Tibe
Business Development
Start-ups & eGovernance
Shraddha Nijai
Business Development
Digital Marketing
Omkar Potdar
Business Development
Industrial MarketingFrequently Asked Questions
Got questions? We've got answers.
- Increasing customer engagement
- Accelerating business development
- Making better management decisions
- Expanding market share
- Brand building and communication: We help you create a strong and consistent brand identity and voice, and communicate effectively with your target audience.
- Performance marketing: We help you plan, execute, and measure marketing campaigns that drive traffic, conversions, and ROI.
- eCommerce: We help you create and optimize an online store that showcases your products or services, attracts customers, and generates sales.
- Software automation: We help you automate your business processes and workflows using software solutions to save time and improve efficiency.
- Strategy consulting: We help you define your business goals and objectives, develop a strategic plan, and monitor and evaluate your progress and performance.
- Discovery: We start by understanding your business goals, needs, challenges, opportunities, and expectations. We also conduct a thorough analysis of your current situation and performance using various tools and methods.
- Proposal: We present you with a detailed proposal that outlines the scope of work, deliverables, timeline, budget, and terms of agreement. We also provide you with a clear breakdown of the costs and benefits of our services.
- Execution: We implement the agreed-upon solutions using best practices and standards. We also communicate with you regularly to keep you updated on the progress and status of the project. We also solicit your feedback and input to ensure your satisfaction.
- Evaluation: We measure the results and outcomes of our services using various metrics and indicators. We also provide you with a comprehensive report that summarizes the achievements, challenges, learnings, and recommendations for improvement.
- Health & wellness: website, SEO, content marketing, social media marketing
- Retail services: eCommerce platform, order management, payment processing, customer support
- Food: mobile app, delivery services, payment gateways
- Home care: web portal, scheduling, billing, reporting
- Real estate: website, SEO, PPC, email marketing
- Fashion / lifestyle: blog, SEO, social media marketing, influencer marketing
Contact
Let's talk ideas.
Get in touch
Kindly fill-up this form.
Location:
91 Springboard, Creaticity, Yerwada, Pune, India. 411006.