Doubling Orders for Bay Area Pizza — Santa Clara

Bay Area Pizza

Customer Acquisition SystemsDigital InfrastructureConversion Architecture

The Challenge

Grow orders beyond in-store footfall

Bay Area Pizza relied primarily on walk-ins and dine-in traffic. The business needed to scale orders via digital channels and broaden its positioning to include other category items like pasta, calzones and beers.

Key Pain Points:

•Heavy reliance on physical footfall
•No integrated digital ordering experience
•Limited local brand visibility

Our Solution

Local digital ordering, geo-targeted campaigns and community positioning

We launched a digital ordering system, integrated delivery partners, ran geo-targeted social campaigns, and positioned the brand as a community dining destination rather than just a pizza shop.

Our Approach:

•Implemented online ordering and delivery integrations
•Geo-targeted performance campaigns for Santa Clara area
•Menu messaging to highlight full-restaurant offering
•Community engagement and local promotions

The Results

Orders doubled within 4 months

Bay Area Pizza achieved a two-fold increase in total orders, with a large jump in online orders and better customer retention.

Key Results:

•2x total orders in 4 months
•~60% increase in online orders
•Improved repeat purchase rates

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