Repositioning CakeMan as a Premium Gourmet Brand

CakeMan

Brand StrategyCustomer IntelligenceDigital Infrastructure

The Challenge

Move from mass-market bakery to premium gourmet positioning

CakeMan in Pune wanted to reposition from an affordable local bakery to a premium gourmet brand, increase average order value and attract higher-spend customers.

Key Pain Points:

•Existing price-driven perception
•Intense competition from mass-market bakeries
•Need for aspirational storytelling and premium UX

Our Solution

Brand refresh, premium messaging and targeted campaigns

We conducted a brand refresh, redesigned the website and packaging, created storytelling-rich content highlighting craftsmanship, and ran targeted campaigns at affluent customer segments.

Our Approach:

•Premium identity, packaging and website redesign
•Storytelling-driven content around craft and ingredients
•Targeted digital campaigns to affluent segments
•Higher-margin product bundles and occasions marketing

The Results

Early uplift with longer-term premium growth roadmap

CakeMan achieved quick early growth after repositioning and has a four-year plan targeting ambitious long-term expansion.

Key Results:

•1.5x sales growth in the first 2 months post-repositioning
•Improved average order value
•Clear roadmap targeting 40x growth over 4 years

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