Digital Transformation for Miles Education — US CPA Programs

Miles Education - CPA One

Customer EducationCustomer IntelligenceDigital InfrastructureAnalytics & Optimization

The Challenge

Selling a high-ticket foreign certification across multiple markets

Miles Education's US CPA programme faced low market awareness in some regions and diminishing returns from outbound sales. The course had a high ticket price and required an education-first approach to create buying intent across India, UAE and the USA.

Key Pain Points:

•Low awareness of US CPA relevance in key markets
•Heavy dependence on cold-calling
•High ad spend with uneven ROI
•Small marketing team relative to the ambition

Our Solution

Education-led inbound marketing and multi-channel funnel

We shifted from an outbound-heavy approach to an education-led inbound model. The program combined content, webinars, video, SEO, multi-channel advertising and funnel redesign with marketing automation and CRM integration to build and nurture qualified leads.

Our Approach:

•Developed content assets (blogs, whitepapers, e-books) to educate the market
•Produced webinars and video series showcasing outcomes and success stories
•Implemented SEO and city-specific landing pages
•Diversified ad spend across Search, YouTube, FB/IG, LinkedIn and niche platforms
•Redesigned funnel (TOFU → MOFU → BOFU) with lead scoring and nurture
•Built community (LinkedIn groups, mentorship) and added CRM + automation

The Results

Sustainable lead pipeline and improved enrollment metrics

The education-first approach created a steady pipeline of qualified leads, improved conversion efficiency and increased enrollments while reducing reliance on cold calling.

Key Results:

•Consistent inflow of ~25,000 educated, qualified leads per month
•Monthly enrollments increased from ~200 to ~350
•Higher lead-to-customer conversion and improved ROAS

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